Rice PR made the right choice in Wilson drama
Over the last month, the Rice University name has been tossed around the national media circuit, from local news affiliates to the Associated Press to the New York Times, all in an attempt to find Hanszen College junior Matthew Wilson.
It was a risky move to put the name Rice out there, distributing media releases and furthering the story by offering a $10,000 reward for information. After all, most universities try to be known for their academics or sports successes, not for their missing students.
At a time when Rice’s public relations staff is trying to mold a national image via a massive campaign, it seems the last thing they would want is to publicize anything that could potentially scare prospective students. But the administration showed that the most important issue was finding Matthew Wilson. Rice seems to care about its students, and there is no better PR than that. Who knew?
Other opinion stories
- Campus changes at expense of prestige
- It is called law school, not lawyer school
- Judge campaigns by substance, not slogan
- New Year's resolutions
- New Year's resolutions should be all year 'round
- Rice, Harvard and tuition
News
- Book sculptures kick off new effort to increase campus art
- Campus mourns grad student death
- New computer science chair pledges curricular overhaul
- Rice completes first run of GoCrossCampus
- Search for missing Rice student garners national attention, but few clues
- Tuition, H&D fees to increase for 2008-09 year
- Wiess selects CIC's Leimbach as new RA
Sports
- From Boston to Blazers to Bill Simmons: What kind of state is the NBA really in?
- How a fading conference can ruin it for the rest of us
- Owls face difficult tests in UTEP, No. 2 Memphis this week
- Women's losing streak now at four games